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Our Story


A Joy Forever is truly joyfully made: every artisan soap, luscious lip balm, bubbling bath bomb is the result of a life-long sensitivity to chemicals found up and down the cosmetic aisles of drug and department stores.

To avoid painful allergic reactions, I began crafting my own natural skin and home care from simple, plant-based, ethically-sourced ingredients. As my health improved, I came to realize how toxins on the outside truly do affect us on the inside.  This experience inspired me to share my journey - and products - with others.  For more on that, feel free to check out this story in Voyage Magazine.

A Joy Forever products are effective yet gentle - on you, your family and the environment.  They are 100% vegan, certified GOTEXAN and Leaping Bunny approved, the gold standard for cruelty-free products around the world. 

Grateful for your trust,
Diane Seimetz Duncan, Founder

portrait of Diane Seimetz Duncan, Founder


Looking for more ways to live healthier and more sustainably? Mrs. Plant in Texas - blogger, plant-based chef and diabetes conqueror Amy Johnson (who also happens to be my sister!) - offers a trove of simple, family-friendly recipes and lifestyle tips.